
Advancing human potential.
WiseTech Global is a leading global logistics software company that recently underwent a major rebrand for the first time in 26 years. Founded in 1994, WiseTech has a longstanding history in the Australian technology space.
I came onboard to assist with transitioning to the bold new identity, designed around a system of blocks that represent the complex global freight network.

New logo design by Frost* Collective

The CEO introducing the new brand on launch day

T-shirt cart on launch day

Logo stickers for launch day

New brand icon suite

Pull-up banners

Social banners

Social post templates

Annual report 2020

Long service certificates

Hybrid working flyer

Weekly company newsletter